Creative Chaos
You produce content or ads – but without a system.
The algorithm responds to signals, structures and feedback loops. Without clear creative logic, everything performs at random.
Hope is no substitute for a system.
Online course · Waitlist open
High-quality Education to scale the social algorithm
OAEYA OS is an online course with a complete social media marketing system that gives you the mindset and decision logic of a real social marketing expert – without years of experience.
- Early access €197 · €497 from Dec 8
- No commitment
- You hear first
We only email you about the pre-launch. Unsubscribe anytime by emailing support@oaeya.com · Privacy policy (German)
You’re on the waitlist.We’ll get in touch for the pre-launch, with your early-access price of €197. Nothing more.
Meta
TikTok
Pinterest
SnapchatReddit
What this is about
Most people don’t fail because of Meta, TikTok or LinkedIn. They fail because structure, algorithmic understanding and real decision logic are missing.
The result: chaos instead of control.
Problem
Why social media marketing often delivers less than it should
Data Blindness
You see numbers – but don’t understand what they’re telling you.
VTR, CPM, CTR, CVR, ROAS, CLV … without diagnostic logic, you optimize the wrong lever and burn budget.
More data ≠ better decisions.
Scaling Guesswork
10-second or 15-second videos? New creative? New audience? More budget?
Without decision logic, growth becomes unstable, stressful and risky.
Growth gets forced instead of steered.
Example metrics, not results.
Who it’s for
OAEYA OS is for anyone who wants to understand social media
No matter whether you make the decisions, build things or start from zero: OAEYA OS gives you the mental model that makes social media marketing logically explainable.
- You’re starting from zeroYou get picked up from the very beginning: from the question “How do platforms actually make money?” all the way to full-funnel logic, customer journeys and KPIs.
- You already build campaigns or contentCreatives, media buyers and performance marketers who want to think beyond their own area and build more expertise across all areas of social marketing.
- You make the decisionsBusiness owners, marketing decision-makers and entrepreneurs who finally want to understand social marketing and make it controllable.
Course structure
The system behind social media marketing that performs. Six modules.
OAEYA OS is not an ordinary course with tactics, but an operating system with clear mental models, decision logic, frameworks and SOPs. Plus Module 0 for orientation, 38 videos in total.
Module 1 · 8 videos · Understand the playing field
System Foundation
Platforms as economic systems, signals instead of opinions, and why the same post sometimes gets distributed and sometimes doesn’t. After that, you assign every platform, every campaign and every problem to one of the six layers.
- Explain platforms’ product decisions through their monetization
- Tell metrics apart from real signals
- Place new platform features in context instead of chasing every trend
The six layersin a fixed order
- 1MarketWhy does the platform exist?
- 2BehaviorWhy does a person click?
- 3DataWhat does the platform really measure?
- 4ModelWho gets more visibility?
- 5DistributionWho is it shown to?
- 6MonetizationWhere is money made?
Then back to Market. A cycle.
Module 2 · 7 videos · Reading system states
Decision Logic
KPI architecture, signal quality, diagnostic logic, when more budget helps and when it just gets more expensive, testing system and reporting. After that, you read what a number says about the system instead of just asking whether it’s good or bad.
- Derive the right platform metric from the business goal
- Recognize which layer is actually unstable
- Set up tests with a hypothesis instead of changing things by gut feeling
The KPI pyramidfrom top to bottom
- ABusinessRevenue · Contribution margin · CAC · LTV
- BFunnelReach · Consideration · Conversion
- CPlatformCTR · CPM · CVR · CPC
- DCreativeHook rate (does someone stay in the first seconds?) · Retention
No KPI without a decision.
Module 3 · 5 videos · Behavior as system input
Behavior Engine
Attention, retention, psychological triggers, creative and feedback loops, explained as mechanics, not as design tips. After that, you evaluate a creative by the signals it generates, not by taste.
- Read retention and engagement data as signal quality
- Explain five triggers as mechanisms, not as text blocks
- Spot feedback loops and determine the point of intervention
Signal feedback loopModule 3
1Attention2Retention4Feedback loop3Triggers & creative
Systems reinforce themselves, in both directions.
Module 4 · 5 videos · Orchestrating over time
Growth Architecture
Which signals the platform collects over weeks before someone buys, how people get from first contact to purchase, and why organic and paid belong together. After that, you recognize when scaling is structurally possible, before budget flows.
- Plan journeys as a sequence of psychological states
- Steer organic and paid as one system
- Play through a growth scenario across all six layers and find the bottleneck
Growth over time5 steps
4.1Signalarchitecture4.2Customer Journey4.3Organic & paid4.4Scaling4.5Cycle
Growth is not a channel but a cycle you keep stable over time.
Module 5 · 5 videos · Infrastructure that holds up
Execution Engine
Tracking architecture, campaign structure, targeting and optimization goals from a systems view. Not a click tutorial. After that, you recognize whether a drop is technical before you touch budget or creative.
- Plan tracking as a redundant signal system
- Justify campaign structures based on signal volume and optimization logic
- Understand optimization goals as training instructions for the model
The load-bearing partsModule 5
- 5.1Tracking
- 5.2Structure
- 5.3Targeting
- 5.4Optimization goal
5.5: Stability only emerges when everything works together.
Module 6 · 5 videos · Leading the system
Marketing Leadership
Unit economics, resources, decision spaces within the team and scaling decisions. After that, you argue with contribution margin instead of a ROAS dashboard.
- Evaluate marketing by CAC, LTV and contribution margin
- Define decision spaces so that not everything goes through one desk
- Decide with reasons: scale or stabilize
Before any scalingfour checks
- ?Market saturation
- ?Creative fatigue
- ?Distribution limits
- ?Shop and operations can’t keep upInfrastructure catch-up
In the end, one decision: scale or stabilize.
Course plan as of October 2026. OAEYA OS is in production; details may change before launch.
Who teaches you
Five areas of expertise. Five voices. Made with AI.
Every topic has a dedicated guide in the course – so you always know who is speaking and from which perspective. The methodology behind it comes from Mike Lee Dang.
Platform newsLena
What has changed on Meta, TikTok and others – and what it means for your setup.
UpdatesNew featuresTrends
Tracking & TechnologyJonas
Calm, precise, no technical jargon: everything that gets your data to the platform cleanly.
PixelConversion APIEvents
Creative StrategyMaya
Why an ad stops the scroll – and how ideas turn into a testing system.
HooksFormatsCreative tests
Media Buying · Team LeadDavid
Structure, bids, budget: how campaigns are built and decided in numbers.
StructureBidsFull Funnel
MeasurementSara
What really worked – beyond what the dashboard claims.
Brand LiftA/B testsTest & Learn
Being upfront
Here’s how the videos are made
The OAEYA OS teaching videos are produced with artificial intelligence. Lena, Jonas, Maya, David and Sara are AI avatars: fictional people who are not modeled on any real person. Image, motion and voice are created with AI tools.
The course’s methodology, structure and decision logic do not come from an AI. They come from Mike Lee Dang, who spent years running ad budgets at a large media agency, over ten million euros combined.
Human
Mike’s methodology
Structure, mental models and decision logic of the course.
AI
Five avatars
Fixed expert roles – every topic has its own voice.
AI
Image, motion, voice
Created with AI tools and labeled as AI.
FAQ
Clarity before you decide
The most important questions about OAEYA OS – answered precisely.
What exactly is OAEYA OS – a course, coaching or a system?
OAEYA OS is not just an online course, but an evergreen social marketing system. You don’t just learn what to do, but WHEN to do WHAT and HOW. The focus is on understanding algorithms, decision logic, funnel thinking, KPIs and scalable processes that you can apply directly to your own business, team or project – with templates you can use via copy and paste.
Who is OAEYA OS made for – and who is it not for?
OAEYA OS is aimed at:
- Business owners, e-commerce brands and startups who want to run their marketing like the big players in the market from the very start.
- Creatives, media buyers and performance marketers who want to think beyond their own area and build more expertise across all areas of social marketing.
- Marketing decision-makers and entrepreneurs who finally want to understand social marketing and make it controllable.
OAEYA OS is not a fit for people who are only looking for quick hacks, viral trends or “Done for You”.
I’m a beginner – isn’t this too complex for me?
No. The foundation of OAEYA OS is built for exactly this: making complex systems understandable. You get picked up from the very beginning: from the question “How do platforms actually make money?” all the way to full-funnel logic, customer journeys and KPIs. At the same time, the system is deep enough that experienced marketers also get new mental models and aha moments.
What sets OAEYA OS apart from other social media courses?
There are dedicated modules that work hands-on in Ads Manager. But OAEYA OS deliberately starts one level deeper than classic tutorials. First you learn:
- how platforms think (data logic, auctions, signals, optimization mechanics)
- why certain settings have an effect – and others don’t
- which KPIs matter for decisions (and which are just reporting)
Building on that, the Ads Manager modules show how these principles are put into practice – traceable, systematic and repeatable. The goal is not to show you where you click, but why you click – and when it’s better not to.
In short: you get understanding and practice in one, not one or the other.
Is OAEYA OS more for B2B or B2C?
Both. The principles taught work across platforms and industries – whether e-commerce, lead generation, personal brands and creators, or service providers and SaaS. The focus is on mechanics, not on a single niche.
Which materials do I get in addition to the videos?
In addition to the videos, you get:
- PDFs and visuals (e.g. funnel diagrams, KPI maps, decision frameworks)
- Miro board structures to follow connections visually
- Test-and-learn frameworks
- Summaries for each section (“What should you have understood by now?”)
Optionally, extended templates and RAW files with usage rights will be available later.
Why is the price higher than other courses?
Because you’re not buying knowledge “per hour of video”, but years of decision-making and systems experience, condensed. OAEYA OS is meant for people who see marketing as an investment – not as an experiment.
Are there updates when platforms change or new ones appear?
Yes. OAEYA OS is built so that you can understand, put into context and use every change on platforms – instead of running after it.
You learn the underlying mechanics of social platforms: data logic, auction systems, signals, optimization principles and decision structures. These principles stay stable – even when features, interfaces or names change.
At the same time, OAEYA OS is designed as a living system: when relevant platform changes open up new room to act, the course is updated and extended in a targeted way, so you can put the theory straight into practice.
Are the videos made with AI – and who is speaking?
Yes. The teaching videos are produced with AI. Five AI avatars speak – Lena (platform news), Jonas (tracking & technology), Maya (creative strategy), David (media buying) and Sara (measurement). They are fictional people, not real teachers. Methodology, structure and decision logic come from Mike Lee Dang. More about the team
Who’s behind it
Built from practice
Mike Lee Dang
Founder of OAEYA · Methodology of OAEYA OS
Mike spent years running ad budgets at a large media agency, over ten million euros combined.
The structure, mental models and decision logic of OAEYA OS come from this work.
Over €10M in ad budgets managedCertified by Meta, Pinterest and Reddit
Waitlist · Pre-launch
Stop guessing. Start understanding.
No spam. No pressure. Just structure.
- Early access €197 · €497 from Dec 8
- No commitment
- You hear first
We only email you about the pre-launch. Unsubscribe anytime by emailing support@oaeya.com · Privacy policy (German)
You’re on the waitlist.We’ll get in touch for the pre-launch, with your early-access price of €197. Nothing more.